Cutting Loose: Reclaiming Your Future from Yesterday's Investments

Today’s Question: What am I holding onto simply because I've already invested in it?

The Sunk Cost Fallacy: The sunk cost fallacy is the tendency to stick with something—be it a project, relationship, job, or goal—because of the time, energy, or money we’ve already invested, even if it’s no longer serving us. The commitment and sacrifices we've made create a powerful pull to “see it through,” even when the path forward might be more productive elsewhere.

But here’s the truth: clinging to past investments for the sake of loyalty to the past limits our future. Every step forward in a direction that doesn’t truly align with us is a step away from paths that do. Letting go of past investments, while difficult, can be a liberating act of self-respect and trust in our ability to make decisions that serve us now—not just decisions we once thought were right.

One Day, One Question, One Win: Today, challenge yourself to think about an area of your life where the sunk cost fallacy might be holding you back. What would it look like to release this weight? Making choices for who you are becoming, rather than who you’ve been, is a step toward freedom, alignment, and growth.

Remember: True progress comes from investing in yourself as you are today—not in commitments you made out of yesterday’s comfort zone.

With strength and vision,

Founder